Introducing: Pretty Vulgar Cosmetics

Pretty Vulgar Cosmetics is a US based cosmetics brand, recently available in The Netherlands. The brands embodiment is inspired by the multiple facets of people, offering Pretty products with a Vintage look combined with some Vulgar names. I’m going to show and review a selection  of the Pretty Vulgar products in today’s post.


Pretty Vulgar Bury Them with a Smile (€20,00 Euro/3 gr) is a long-lasting, highly pigmented matte lipstick. The lipstick is available in different shades and has a non-drying formula, infused with Mango Seed Butter, Shea Butter and Avocado Oil, providing a comfortable creamy texture while it hydrates and nourishes the lips.

The tube is made of plastic, feels lightweight but is sturdy. It has an image of flowers alternating with metallic, rose gold stripes. The bullet has an image of a bird pressed on the side. I really love all the tiny details that the lipstick has.


I’ve received the Pretty Vulgar Bury Them with a Smile Lipstick in the shade Blood Flower, a blue based red lipstick. The product glides on the lips evenly, leaves a very thin layer and is nicely pigmented. Apparently, this has a Citrus Cordial flavor. The scent was immediately noticeable to me because I’ve never smelled something like this in a lipstick before. It smells like spices, which reminds me of Ginger. It is pleasant and feels very nostalgic, which is perfect for the brands Vintage theme.



Pretty Vulgar The Feathers (€20,00 Euro/10,84 mL) is a black mascara, which is designed to look like an elegant birdcage with white and rose-gold details, including a little birdie on top. You have to be very careful with the tube though, the bird is very sensitive to breakage, as mine already arrived with a broken tail. I tried to fix it but it broke again because I’m clumsy and let it fall on the floor after fixing it.

The mascara is supposed to give the deepest, darkest and most dramatic lashes, enriched with Pro-Vitamin B5 and Sodium Hyaluronate to moisturize and thicken the lashes.





The wand of the Pretty Vulgar The Feathers Mascara has a curved brush that is supposed to lift, curl and provide length with a buildable volume. The formula is also supposed to be long-wearing, clump-free, smudge-proof and flake-free. I’m going to show you the results and give my opinion on this mascara in a complete look at the end of this post.


Pretty Vulgar Uncaged (€18,00 Euro/10 mL) is an eyeshadow primer that has a blendable and lightweight formula, which smooths out the skin and enhance your eyeshadows by making them look more vibrant and long-wearing. The product is infused with minaral-rich clay to absorb excess oil for a crease- and fade-proof eyeshadow look. The Eyeshadow Primer comes in a squeezable, plastic with faded pink, white and metallic gold details.


The Pretty Vulgar Uncaged Eyeshadow Primer has a translucent finish, so suitable for all skin tones. I really like how this product feels. Blended, the eyeshadow primer feels sticky and makes my skin look smoother. It also has a subtle scent but it isn’t very noticeable. I haven’t compared this product with and without using the same eye shadows but I do feel with my experience with eyeshadow bases, that this is a good one.




Pretty Vulgar Pretty Birdie (€30,00 Euro/7x 1,4 gr + 5x 1,2 gr) is a colorful eyeshadow palette with twelve colorful eyeshadows with a selection of finishes, created using soft textured pigments for a smooth, creamy, and blendable application. The palette is made of cardboard, has a magnetic close and feels very sturdy. Like the other products, the details of the packaging is on point.


Opening the Pretty Vulgar Pretty Birdie Eyeshadow Palette reveals a mirror and the twelve eyeshadows in different sized pans, shaped like a birds cage. The names of the eyeshadows are displayed below the pans.


I’ve swatched the Pretty Vulgar Pretty Birdie Eyeshadow Palette from left to right, top to bottom. The brand does not have a color description for each individual shade so I won’t be going through those in detail. What I can say is that I can definitely see that this palette is inspired by the beautiful colors that some birds have. There are some very unique shades in here that you don’t see very often like Nevermore. The formula of the shadows are very different from one another, which I can understand because there are so different shades and formulas in here. Again, Nevermore stands out to me because the pigmentation is insanely good.

Overall, the eyeshadows are in my opinion, an okay quality. Not bad but not amazing either. The eyeshadows feel like they are pressed very hard into the pan but enough product comes off to apply with a brush. Even though they don’t feel buttery, the intensity of most of the eyeshadows are good. For me, the eyeshadows were easy to use, they were buildable and blendable, which I think is the most important thing when it comes to eyeshadows.


For this look, I used the Pretty Vulgar Uncaged Eyeshadow Primer as a base for the eyeshadows. Then, I used the shades Lay (overall on the upper lid as a base)Formation (crease and lower lid), Nevermore (inner and outer 3rd of the lids, connecting the middle of the upper lid for a halo-effect)Ego (middle of the lids) and Free (inner cornet highlight). I really liked how this look turned out. The eyeshadows were working nicely with each other, although the color of Formation changed due to blending with Nevermore. Everything looks vibrant and lasted the entire day without creasing.

I also used the Pretty Vulgar The Feathers Mascara on my upper and lower lashes. What I noticed is that the mascara gives a great lift and length to the lashes, but it doesn’t coat or separate my lashes evenly like I would want. The formula is nicely black, does not crumble and isn’t hard so my lashes feel soft and flexible. I think this an interesting mascara to try out if you have straight lashes that need length and lift.



I think that the brand Pretty Vulgar is a nice and edgy addition to the make-up industry. I like that it has its own flair with cute vintage packaging combined with naughty names. I’m a huge sucker for packaging and I love that the products are beautiful for display on your vanity. These are products that are lovely to pick up and stare at. Because this brand is newly introduced to The Netherlands and isn’t super known in general, you will have a high chance to find a beautiful and unique gift for a make-up lover like myself that they don’t have yet.

The quality of the products are in general, good from what I’ve tried so far. Using all the products that were mentioned, I was able to create a beautiful look without any hassle. What is also great is that the brand is cruelty-free and a lot of their products are also Vegan and Gluten-free among many other good things.


If you’re looking for some fun and unique make-up, I would suggest to check out the Pretty Vulgar products. These are available online at but I would really suggest to visit selected Douglas Stores that have the brand in stock (you can check the availability of products at the Douglas website by going to the products page that you’re interested in). These are so fun to look at in real life so I would absolutely recommend check out and experience these products yourself if you’re interested.



Have you heard from the brand Pretty Vulgar before?

*These products were PR gifted. Please check out my disclosure page for more information.

1 Comment

  1. October 29, 2018 / 5:08 pm

    Echt zo’n tof merk, doet me erg denken aan Too Faced en Benefit! Ik vind die lipstick zo mooi, en mijn hemel hoe krijg je die zo mooi aangebracht?!? De geur die eraan zit is wel apart maar ik zou het niet erg vinden! Van dat oogschaduwpalette vind ik Jealous echt onwijs mooi. Je look is ook onwijs goed gelukt joh.

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